Smirnoff
Launching Smirnoff’s flavoured vodka range, perfect for cocktail get-togethers
Best Served
With Friends
The campaign emphasised how Smirnoff’s flavoured vodkas make
creating cocktails for you and your friends a cinch
Through flavour inspired art direction themed around social moments,
the imagery enticed people to start mixing and shaking their own
Playful animation was added to assets to create further impact before being
rolled out across digital and social. Photographed in collaboration
with Tal Silverman
